As its name implies, the Artisan insert and bag have been specifically designed to
package filled bloomer sandwiches, a sector of the food-to-go market that is experiencing
sustained growth as an alternative to the traditional sandwich. Growth is being driven by
consumer demand for new flavours healthier (lower fat and calorie)
options and smaller, shareable portions.
The Artisan insert packaging solution will help promote further growth in this sector
through optimum presentation and preservation of the product. The tortilla or wrap sits within
the rPET insert and then inside the window bag.